Insights & Articles
Perspectives on performance, events, and the art of creating unforgettable experiences.
As originally published in Creative Business News
Mark Janicello uses his comedic frustration with a young artist's illegible business card to highlight the failure of arts education to teach vital business, marketing, and communication skills - and why every creative professional must understand the business side of art.
Every artist must ask themselves one question every single day: who are you creating for? Discover how Warhol, Hirst, and Banksy mastered the art of marketing without compromising their vision - and how you can hit your own bullseye.
Discover 13 corporate entertainment ideas that genuinely engage your audience - from live music and comedy to masterclasses and international acts. Expert insights and a downloadable PDF guide included.
After 35 years performing across 53 countries, the most important lesson I learned wasn't about music - it was about people. Discover what international performance taught me about authenticity, confidence, and the true power of the human voice.
A full-length feature article by Mark Janicello about time and concurrently respect for your business partners, your audiences, your art and yourself.
Discover 15 corporate entertainment ideas that truly engage your audience - from live music and comedy to masterclasses and immersive theatre. Get expert insights, real-world examples, and a practical checklist for unforgettable events.
Self-taping has become the new standard for auditions. Discover how to build a professional home studio setup - from camera and audio to lighting and backgrounds - so your self-tapes compete with the best.
Discover when to work with a corporate entertainment agency and when to book talent direct. Learn the pros, cons, costs, and insider tips for unforgettable events from an industry expert.
Discover what sets professional corporate entertainment apart: expert insights, real-world examples, and a practical guide to booking quality performers for unforgettable events.
Discover how to book unforgettable corporate event entertainment without stress. Learn expert tips, step-by-step guidance, real examples, and a quick checklist for choosing the perfect performer. Elevate your event - effortlessly.
The difference between a forgettable corporate function and one guests talk about for months often comes down to entertainment. Discover five innovative ideas that spark connection, surprise your audience, and turn your next event into an unforgettable experience.
Self-taping for actors has transformed from a pandemic necessity into the industry standard. Learn how to set up a professional home studio, master your technique, and submit self-tapes that compete with actors who have access to professional casting studios.
Discover how to land voice over jobs near you with expert tips, real-world examples, and actionable steps. Learn where to find local gigs, how to build your reputation, and why community connections matter in voiceover work.
Voice over jobs for beginners from home are more accessible than ever. Discover how to launch your voice over career - covering beginner-friendly job sites, essential gear, demo tips, pay expectations, and expert advice.
Whether you're planning a corporate gala, a private celebration, or a large-scale concert, the difference between a forgettable gathering and an extraordinary event often comes down to a handful of key decisions.
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35+ years of international experience across 53 countries. Available for corporate events, galas, and private performances.
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